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12 Tactics To Optimize Your eCommerce Landing Page For More Conversions

eCommerce vendors who aren’t actively improving their landing pages to convert more visitors are almost certainly leaving money on the table.

As of 2018, the average eCommerce website — both globally and in the US — converted less than four percent of its visitors.

So even if you’re already converting at an above average rate, more than 90% of your audience represents untapped market potential

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